This Campaign reintroduces Lorna Doone as a fun, fresh brand. It is no longer just a package of shortbread cookies in your grandmother's pantry. No one knows the story behind the name of the brand, so these ads imagine Lorna Doone as the coolest woman in history. She is always ahead of the curve and simply iconic. The art direction is inspired by vintage fashion illustrations and utilize watercolors to give an old-fashioned appearance to contrast with the casual, humorous copy.