Back-to-School
With Always

Back-to-School
With Always

Middle school is an awkward rite of passage. Among other changes, this is the time when many students will get their first period. This series of back-to-school magazine ads for Always addresses their anxieties and provides reassurance. The illustration style is inspired by graphic novels enjoyed by the age group.

Half Page Horizontal
1/3 Page Vertical
Full page ad mocked up as it would appear in a magazine targeting girls in middle school.